GameChanger recently released their new youth sports app, Team Manager. The goal of this campaign was to entice new customers to download the app, and get current users of the old Legacy Bats app to migrate over. Team Manager allows coaches, players, and fans to stream games, keep score, and stay connected. 
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Benefit-Focused
Agency: Marketsmith Inc; Copy: Karen Goulart; Creative Direction: Tony Siminerio

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