PSE&G's WorryFree program offers timely and reliable repair, replacement, and protection services. Consumers can opt for protection services for a monthly fee, or sign up for replacements. In 2021, they had a "Summer of Savings". Two creatives were concepted and pitched for this direct mail promotion. One takes the look of vintage appliance ads and updates them for modern times, invoking a sense of comfort and nostalgia. The other uses illustration to take viewers into a new, colorful world.
Summer throwback
Summer of color
Agency: Marketsmith Inc; Copy: Karen Goulart; Creative Direction: Vince Sia

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