The New Jersey Office of the Attorney General (OAG) and Division of Highway Traffic Safety (DHTS) were looking to launch a statewide public awareness campaign aimed at providing motorists with good reasons to give the road their undivided attention. The ads feature images of colorfully decorated steering wheels that remind drivers what is uniquely important to them and sends a message that maintaining focus on the road ahead means they will ultimately get to where they are really going in life.
Agency: Marketsmith Inc; Copy: Karen Goulart; Creative Direction: Tony Siminerio, Vince Sia; Associate Art Director: Chris Giuliano

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