The NJ Department of Human Services and REACHNJ are hoping to educate the public about medically assisted addiction recovery. This campaign takes those in recovery outdoors. Symbolizing their next steps forward in the recovery journey, they are happier, grateful, and cautiously optimistic about the possibilities in the next phase of their lives.
Agency: Marketsmith Inc; Copy: Karen GoulartLarry Durst; Creative Direction: Vince Sia
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