The Challende
Brother had just launched its first inkjet printer with cutting-edge functionality. Even though they are a major player in the printing space, getting the word out about a brand new product can always be difficult. Brother was in need of a campaign that informed consumers about the Print & Cut and explained how it could fit all their printing needs.
The Solution
Two creative concepts were A/B tested. Video, digital, and social were utilized to target home-crafters and small business owners. Video and animation were used as much as possible to fully relay the advantages of the new Print & Cut wireless printer.
A Cut Above
Brother’s CMYK branding was used as a backdrop, while the printer itself was front and center. Playful copy emphasizes the superior quality of the Brother brand and its products.
Dream
The aspirations of the consumer are addressed, as this creative aims to speak to the passion that this printer can help fuel.
Agency: Marketsmith Inc