During the COVID-19 Pandemic, insurance fraud was on the rise. The New Jersey Office of the Insurance Fraud Prosecutor (OIFP) wanted to start a public awareness campaign, highlighting the dangers of insurance fraud for the both the victims and the perpetrators. The creative below goes beyond what is expected of government PSAs with use of bold typography and color. 
Agency: Marketsmith Inc; Copy: Karen Goulart,  Larry Durst; Creative Direction: Tony Siminerio, Vince Sia

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