Branding for OffBeat Music. This fictional company is a national retailer of professional music gear such as instruments, accessories, and other equipment.
Logo
The Logo makes use of a sans serif and a script font for a professional yet melodious feel. While yellow is the main color, it can also be displayed in red or blue depending on the context. The outline of the guitar pick and the small eighth note emphasize the image of the brand.
Instagram Ads: Show of Hands
This series of Instagram ads use selective color and high contrast to place emphasis on the hands of the musician. They need no words as the photos speak for themselves. They also make use of the primary color palette and the logo to establish the brand.
Instagram Ads: Quotes
This series of Instagram ads use quotes from famous musicians and action photos to spark interest in the consumer. The serif and sans serif font compliment each other while differing enough to make the text stand out. They also make use of the primary color palette and the logo to establish the brand.
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