Luxury cosmetics retailer, BlueMercury needed a campaign for the post-pandemic world.  They recognize the urge consumers may have to get back to their beauty and skincare routines and face the world again. Creatives were split into two categories: regional and national. Regional ads would encourage people to visit their nearest store, and national ads would direct people to shop online.
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Agency: Marketsmith Inc; Copy: Karen Goulart; Creative Direction: Tony Siminerio

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